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Topic for Debate
 
Role of architecture in corporate identity
How important is the role of architecture in building up a corporation's identity?
Mukta Kulkarni
Responses
 
Role of architecture in corporate identity
Architecture as a symbol of any identity is one of its most important roles. When we look to the great civilisations of the past, we look at cultural products to help us understand the values and ethics of that society. Corporate identity is no different. Some companies become known for their buildings. Look at the Seagrams company, Bilboa Museum, and Prada Store. In a capitalist society, image is not only everything, it is usually the only thing. Thus, when we in America, speak about civilizing the developing world, what we are really saying is that we want to stuff Britanny Spears, Pepsi, plastic surgery, and reality television into your conscience. How can you hate us if you are us?
Shiraz Allibhai
Role of architecture in corporate identity
I'm sorry Shiraz but you're FIRED!

Britanny Spears, Pepsi, plastic surgery, and reality television are not only the problems of developing countries, your developed neighbours up north are pretty sick of it too.

How important is the role of architecture in building up a corporation's identity?

Extremely important. I think the size and beauty of a corporate building tricks the masses thinking, into believing that there is something to this corporation. Intimidation helps in business, psychological warfare into peoples pocket. The taller and bigger the building usually signifies power in any society and if you observe that the tallest building now in most societies, is the corporate. Design also serves the same function , each new building erected tries to outdo the others, in uniqueness and latest design. It is ironic that the business man usually has the tallest and beautiful building and yet his thinking is so small and ugly. "The best" mentality that is,everything the best; cars, houses,women, buildings, clothes, at whos' expense usually the masses. But corperations are not all to blame, the masses eat it whole, wanting every step of the way, what his/her corperate boss has. Donald Trump being the most evident of examples in America. And I'm sure you developing countries have yours.

Take Care.
Abdul Basit Mukri
Role of architecture in corporate identity
Abdul, the items I listed are not problems, but rather, cultural forces. The Muslim world, in my opinion, has be intellectually amputated from the great legacies of its past. Therefore, the ethics and values that can incorporate, challenge, assimilate and distill these forces are not available. The only response at hand are reactionary positions. Brittany will win all the time. I am not saying that these are bad. People have the right to choose. If you want to eat at a McDonalds, more power to you. But a society should have the tools at its disposal to propose a counter to American cultural hegemony.

Muslim governments and societies will lose, because they are not even speaking in the same arena. For instance, instead of pushing alternatives to Brittany, the mullahs in Pakistan are trying to declare music un-Islamic. Pakistan has a rich history of Qawali and Ghazals. This history is being denied. Of course the youth of Pakistan will respond by choosing those cultural forces that rebel against the normative dictates of their society. Its Elvis all over again. Same thing in Iran. The point is, there is no evil US plot to make the world have to say ridiculous names such as J-Lo or P.Diddy. We choose. Where are the Muslim writers, poets, historians, philiosophers, rock stars, and artists? Who are our critical thinkers who can think beyond what is haram and hallal?"

In Canada, you have these tools, yet you choose to be swallowed up by strip malls and endless suburban drudgery. You choose willingly. I do not think that you are sick of it. You are just jealous that it comes from your more powerful neighbor from the south.
Shiraz Allibhai
Role of architecture in corporate identity
Death to Shiraz! Biddah! Haram! will say the ulama of the Muslim countries. Death to Abdul-Basit! I totally agree with your statements. The Muslim world has to be on the world stage this isolationalist approach won't and doesn't work. Muslims of the past were known to engage the mind,the people and the world around it. Halal and haram of course are still important issues but concessions have to be made. We don't live 1400 years ago, although I wish we did. Opening up a fast with something besides a date shouldn't be frowned upon, I prefer to open it up with a glass of water, Mr. Big chocolate bar wouldn't be wrong as well. We have to be creative and learn from are past if any solution can be offered to the present crisis of the Muslim world. America is not all evil, "the great shayton", many a things have been learned from Iblis himself.

As for Canada, well we have to get rid of our Stompin Toms, Peter Mansbridges and our inferiority complexes than perhaps America will take note. I think the new flux of immigrants will do so. We are a country you know, America. And what the hell is the Queen of England still doing on our money.

Oh ya! What was the question?

Take Care and no offence 'Ulamas'.
Abdul Basit Mukri
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